Our Vision

Just, equitable, and resilient communities.

Our Mission

We inspire enduring philanthropy and enable community solutions to improve the quality of life in our region.


Our Principles of Community

All People

We act with integrity and respect for one another and the communities we serve.

  • We promote a culture of belonging built on trust, integrity, and the respectful exchange of ideas.
  • We create opportunities for all voices to be heard, supporting individual thought and discussion to build a better future.
  • We reject all acts of discrimination and embrace understanding and acceptance of others.
  • We understand that continuous listening and adaptation is needed to evolve.

All Partners

We engage diverse perspectives to foster collaboration and innovative solutions.

  • We value the perspectives of all partners and create spaces to educate, collaborate and convene as we address the most pressing issues facing our region.
  • We seek partners reflective of our communities to foster understanding, learning and innovative strategies.
  • We commit to equitable decision-making that dismantles imbalances of power.

Our Region

Together, we strive for an inclusive community where everyone has equitable access to opportunity.

  • We acknowledge the importance of diverse cultures, landscapes and environments that strengthen our binational region.
  • We enable conversations and connections that bring new talent and resources to expand the collective potential of the region.
  • We invest in communities that face barriers to increase equitable opportunities for all.

“Our work will not be complete until everyone who calls San Diego home has the opportunity to prosper, thrive and feel like they belong.”

Mark Stuart, CFRE
President and Chief Executive Officer

About Our Strategic Plan

This strategic plan is the distilled expression of the San Diego Foundation priorities for the next five years. It rolls up to a vision that may take 10 years to achieve and will be supported by annual operational plans.

Looking for more information about what our Strategic Plan means for our region, or for you as a partner of the San Diego Foundation? Read frequently asked questions about the strategic plan.



  1. American Psychological Association. (2019, October 31). Discrimination: What it is, and how to cope.
  2. (2020). Awake To Woke To Work: Building a Race Equity Culture. Equity in the Center.
  3. Cornell, S., & Hartmann, D. (2007). Ethnicity and Race: Making Identities in a Changing World. Thousand Oaks: Pine Forge Press.
  4. Merriam-Webster. (n.d.). Just. In Merriam-Webster.com dictionary. Retrieved June 11, 2021.
  5. The Annie E. Casey Foundation. (2020, August 24). Equity vs. Equality and Other Racial Justice Definitions.
  6. American Psychological Association. (n.d.). Building your resilience. Retrieved June 11, 2021.
  7. Ontario Human Rights Coalition. (n.d.). Racism and racial discrimination: Systemic discrimination (fact sheet).