Media Advisory

November 30, 2017

WHAT: The STEAM Leadership Series, sponsored by The San Diego Foundation and other local partners, will host an event, “Cross-Border Opportunities in Engineering & Business,” for 300 high school freshmen and juniors from schools in San Diego to learn about STEAM (Science, Technology, Engineering, Arts and Math) experiences from Latin business leaders who have achieved success in San Diego and Tijuana.

The event will feature a keynote speech from Wendy Martinez, who rose to a senior management position at Raytheon, one of the world’s largest companies. She will discuss the importance of engineering and STEAM pathways and what it’s like to be a Latin woman in a field of mostly men.

Students will attend breakout sessions with a variety of business leaders who will discuss the many STEAM careers and job opportunities available in the cross-border San Diego and Tijuana region. Speakers will talk about their own pathways to success through the high school perspective.

WHO: Wendy Martinez, Chief Engineer and Manager of Electrical Engineering at Raytheon
Marcela Celorio, Mexican Consul General in San Diego
Jamal Khokhar, President and CEO of the Institute of the Americas
Felipe Fernandez, Chief Operating Officer at Jelp
Guilermo Meija, Director of Tijuana’s MindHUB, a consortium of software and IT startup companies doing business in San Diego, Mexico and throughout Latin America
Gabriela Dow, Co-founder of Plug & Play, a business incubator that has raised $1.8 billion for more than 200 startups worldwide
Adriana Herrera, Co-founder of GrandIntent and FashioningChange
Miguel Marshall, CEO of Centro Ventures, a company focused on mixed-use space for emerging neighborhoods in Tijuana
Adriana Heldiz, Digital Editor at Voice of San Diego
WHERE: Institute of the Americas
10111 N. Torrey Pines Rd.
La Jolla, CA 92037

The keynote speech and breakout sessions will also be live-streamed internationally to student groups in Mexico and other countries in South America, including Brazil, Argentina, Uruguay, Colombia and Chile.

WHEN: Wednesday, December 6 from 9:00am – 11:30am
WHY: The STEAM (science, technology, engineering, arts and math) Leadership Series focuses on career opportunities within STEAM fields and connects business leaders to San Diego students. The concept is to bridge the science, education and high-tech business communities along Career Pathways that empower young people to live their dreams and explore their options.

Now in its third year, the successful program has reached thousands of high school students from dozens of high schools in San Diego County. Across ten major events, the students have interacted with legendary San Diego science and high-tech executives, Nobel Laureates, inventors and entrepreneurs from a range of industries including unmanned vehicles/drones, satellite communications, biotech and green tech, video gaming, software and sports.

About the STEAM Leadership Series

The STEAM Leadership Series is a program of Intellectual Capital Media and Kids Eco Club in partnership with the San Diego Unified School District with support from The San Diego Foundation, The Moxie Foundation, Farrell Family Foundation, SDG&E, the USS Midway Museum, Samuel Lawrence Foundation and others, including producing vendor Intellectual Impact.

About The San Diego Foundation

The San Diego Foundation maximizes the impact of your charitable giving. We mobilize philanthropic resources to advance quality of life, increase social impact and champion civic engagement. For more than 40 years, The Foundation and our donors have granted more than $1 billion to grow a vibrant San Diego region. Learn more on our website, and consider a donation to the Fund for the Future Endowment which supports San Diego community needs now and forever.


Steve Chapple, 858-952-9547,
Justin Nunez, The San Diego Foundation, 619-814-1365,