San Diego’s economy runs on people. When workers can’t keep a roof overhead, put food on the table or see a doctor, businesses feel it.

Right now, deep cuts to publicly funded safetynet programs are putting new pressure on families.

County leaders estimate more than $300 million a year in lost support for essential services. More than 400,000 residents risk losing healthcare, and about 100,000 could lose food assistance.

That means one in eight San Diegans will feel the strain, and that these funding cuts will in some way impact every one of us – from business executives to employees at food drives (who are heading home with less).

But I have hope, because when a crisis like this hits home, San Diegans step up.

Kitchen volunteer

I saw this during my first year as CEO at San Diego Foundation, when local giving through SDF helped deliver millions of services to families in need during the early days of the COVID-19 pandemic.

Today, we face a different kind of shock. The federal government that provided so much emergency funding during the pandemic is not coming to our rescue.

We have to solve this together.

A Regional Solution

This fall, three of our region’s largest foundations — Prebys Foundation, Price Philanthropies and San Diego Foundation — together with the Price family, launched United for San Diego.

Through this unprecedented partnership, our organizations have increased annual giving by $70 million and aligned strategies to keep essential services in place for residents most at risk.

United San Diego partner logos - Prebys Foundations, Price Philanthropies, San Diego Foundation

United for San Diego is historic in scope, but our foundations’ collaboration alone is not enough to meet the need.

That’s why we created the San Diego Unity Fund — a single, trusted way for every San Diego business and resident to give.

The fund moves dollars quickly to vetted frontline nonprofits, keeping our neighbors housed, fed and healthy. There are no fees on donations. 100% of every gift from you, your business and your staff helps people in need.

Why This Matters to Your Business

Quite simply, when employees are evicted, hungry or skip care, performance slides and costs rise. And when families cut discretionary spending to cover their basic needs, local businesses and our regional economy feel the impact. That’s why the Unity Fund focuses on three key areas:

  1. Housing stability to help families stay in their homes.
  2. Food security so San Diegans aren’t choosing between dinner and rent.
  3. Healthcare access so people get preventive and urgent care that keeps them well.

How Business Leaders Can Act

Last year, in this Giving Guide, we described the power of aligned giving through our 50th anniversary campaign, Fifty & Forward.

Through this effort, San Diegans have rallied to common goals, resulting in hundreds of millions granted to education, children and families, and the environment.

The lesson holds: When we pull in the same direction, we amplify our impact. Meeting urgent needs now strengthens the region we share for the future.

San Diego Unity Fund

United for San Diego is aligned giving in action – across institutions, donors and businesses – aimed at near-term stability for our neighbors most at risk.

This Giving Season, there are many ways you can support the Unity Fund, including:

  • Corporate gifts
  • Employee matching gifts
  • Grants from your donor-advised or corporate funds
  • Gifts of appreciated stock or wire transfers
  • Online donations

Moments like these reveal who we are as a business community. They exemplify how we lead.

United for San Diego can rise to meet this challenge, but the scale requires leadership from across all sectors.

Before December 31, join us and other United for San Diego partners to ensure none of our friends, neighbors and families are left behind at SDFoundation.org/Unity.

Every dollar counts.

Donate Now: San Diego Unity Fund

This article was originally published in the San Diego Business Journal San Diego Philanthropic Opportunities 2025 Giving Guide.