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Our Team

StaffThe San Diego Foundation’s staff is made up of a group of skilled, experienced professionals dedicated to the organization’s mission. Led by Bob Kelly, The Foundation's President & CEO, the staff works tirelessly to provide quality support in philanthropic giving, and increase the amount and impact of grant making in the community.
 
Bob Kelly, President & CEO
Amanda Greechan, Executive Assistant to the President & CEO

 
Hal Orr, Chief Financial & Investment Officer
Michelle Caparas, Database Manager
Travis Clancy, Senior Staff Accountant
Otto R. Delacruz, Facility Coordinator
Maria Houchin, Staff Accountant
Christina Navarro, Bookkeeper
Nuria Shariffi, Receptionist
Melody Stuart, Accounts Payable Associate
Joshua R. Yu, Staff Accountant
 
Adrienne Vargas, Vice President, Charitable Giving and Donor Experience & Engagement
Keely A. Bamberg, Associate Vice President, Donor Experience & Engagement
Karen Begin, Development Director, Environment / Arts & Culture
Wyn A. Furman, Manager, Community Research
Leslie Harrington, Director, Donor Experience & Engagement
Vanessa Nieves, Grants Administrator, Donor Experience & Engagement
Charlene Pryor, Senior Director, Charitable Giving and Donor Experience & Engagement
Robyn Sharp,Director, Corporte Giving
Simona Valanciute, Associate Vice President, Charitable Giving
 
Daniel D. Beintema, Vice President, Operations & Community Partnerships
Ruth Ambriz, Administrative Assistant, Community Partnerships
Lindsay Caddel, Manager, Philanthropy 101
Sheryl Costello, Associate Manager, Community Scholarship & San Diego Teachers' Fund
Kerri Favela, Community Grants Administrator
Sarah Heaton, AdministrativeCoordinator, Community Scholarship & San Diego Teachers' Fund Programs
Nicola Hedge, MPIA, Manager, Climate Initiative
Anne Kilpatrick, Director, Human Resources
Arzo Nasiri , Director, Scholarships & San Diego Teachers’ Fund
Marisa Quiroz, MA, Manager, Environment Program
Felicia Shaw, Director, Arts & Culture Analysis & Strategy
Blanca Soto, Coordinator, Human Resources
Danielle Valenciano, Director, Nonprofit Partnerships
Emily Young, Ph.D,Senior Director, Environment Analysis & Strategy
 
Our Greater San Diego Vision
Lori Holt Pfeiler, Associate Vice President, Our Greater San Diego Vision
 
Trudy Armstrong, Associate Vice President, Regional Outreach
Sadie Brinton, Regional Outreach Coordinator
John Jacinto Duca, Director, North County Coastal
Zaneta Salde Encarnacion, Manager, Regional Outreach
 
Anna-Marie Rooney, Vice President, Marketing and External Affairs
Heather Back, Associate Vice President, Marketing & Annual Giving
Nikki Kolupailo, Marketing Specialist
Jacqueline Lackenbacher, Senior Graphic & Web Designer
 
Tracy Johnson, Director, San Diego Women’s Foundation
Bridget Murphy, Program Associate, San Diego Women’s Foundation
 

Executive Department

The Executive Department works closely with the Board of Governors, Executive Committee, and Board Governance Committee to ensure that The Foundation's assets, funds, and community involvement are managed effectively.
 
Bob Kelly
Bob Kelly, President & CEO
For more than 15 years, Bob has overseen all activities, programs and asset management within The San Diego Foundation. A longtime San Diegan, Bob built his career in philanthropy over several decades. Prior to joining The Foundation, Bob served as the Executive Director of the American Cancer Society in San Diego and Vice President of Southern California. He also spent significant time with Sharp Health Care, where he served as Assistant to the President and Senior Vice President and Chief Operating Officer for Sharp Health Care Foundation. Bob also worked as Senior Vice President for CCP and Associates – a comprehensive cancer center consulting firm.

Bob’s community service activities include time spent as a board member of the San Diego Symphony Foundation, the San Diego Real Estate Foundation, Beauchamp Charities, Sharp Healthcare, the Children’s Initiative, and League of California Community Foundations. He’s a past President of the UCSD Alumni Association, past Board Chair of Youth for Progress, and past Board Chair of San Diego Grantmakers. He’s also served on the boards of the San Diego Chamber Foundation, the San Diego Chamber of Commerce, the Elsinore Cattle Co. and the International Community Foundation. He is a member of the Downtown Rotary and a graduate of UC San Diego.
 
Amanda Greechan
 
Amanda Greechan, Executive Assistant to the President & CEO
Amanda provides strategic, managerial, operational and administrative assistance to the President & CEO. She also serves as the interface between the CEO and key stakeholders. Since joining The Foundation in July 2011, Amanda has supported the Our Greater San Diego Vision and Center for Civic Engagement initiatives, as well as BetterGiving and the launch of giveBIG, and provided assistance to the Community Partnership department. Prior to her time at The Foundation, Amanda worked for the University of Texas at Austin in the Business Honors Program and in the University’s Child Development Center. She has volunteered at several museums, the Boys and Girls Club, and YMCA. Amanda earned a bachelor’s degree in Anthropology from the University of North Carolina at Chapel Hill.
 
 

Administration and Finance Department

The Administration and Finance Department is responsible for financial reporting, tracking charitable gifts, managing the operational budget, and processing all grants. The department also manages all the administrative functions of The San Diego Foundation and ensures that The Foundation is supplied with sophisticated information technologies.
 
Hal Orr

Hal Orr, Chief Financial & Investment Officer
As the Chief Financial & Investment Officer, Hal provides oversight of all financial, administrative and information technology operations, and well as, he guides and manages the investment strategies and activities of The San Diego Foundation consistent with board-approved policies and guidelines. Hal brings to The Foundation more than 20 years financial experience with both publicly and privately held companies and nonprofits, as well as 12 years experience of endowment management. Prior to joining The Foundation, Hal served as the Chief Financial Officer and Treasurer at the J. David Gladstone Institute for 12 years. His responsibilities included all financial aspects of the 501(c)3 independent medical research organization. As Chief Financial Officer, Vice President and Treasurer at Dentsply-New Image, Hal was responsible for all financial and management information system activities for three subsidiaries of the worldwide manufacturer. Additionally, his role as Chief Financial Officer and Vice President of Operations at LH Research, Inc., a worldwide designer, manufacturer, and distributor, allows him to bring to The Foundation a strong knowledge of accounting, manufacturing, purchasing, forecast and master scheduling for foreign and U.S. locations, and test engineering. Hal’s educational background includes a J.D. degree from Pepperdine University, School of Law and a bachelor’s of science degree in Business Administration at the University of California, Berkeley.
 

Michelle Caparas
Michelle Caparas, Database Manager
Michelle is responsible for managing The Foundation's database system, as well as oversight of a wide variety of information technology within the organization. Prior to joining The Foundation, Michelle worked as a program associate for Eureka Communities. Michelle graduated from UCSD with a Bachelor’s Degree in Management Science and received her Master’s Degree from San Diego State University.
Travis Clay
Travis Clancy, Senior Staff Accountant
Travis Clancy is responsible for a variety of accounting functions. He assists the Controller in all aspects of financial and investment reporting. He is also involved in preparation of external audits and reports used for operational performance review. He formerly managed the accounting departments of a local defense contractor as well as The Arc of San Diego, a large local non-profit. He graduated from San Diego State University with a bachelor’s in Accounting.
Otto DeLacruz
Otto R. Delacruz, Facility Coordinator
Otto Delacruz manages every facet of maintenance, upkeep and security for a 36,000 square foot office building. He coordinates and schedules meetings for multiple nonprofit organizations wishing to use the facilities at The San Diego Foundation. He is the direct liaison between building tenants and multiple external entities with regards to building maintenance and security. He processes all office supply orders and monitors monthly usage to stay within budget parameters. Prior to joining The Foundation, Otto retired from the armed forces as a U.S. Navy Chief with 20 years of air traffic control experience.
Maria Houchin
Maria Houchin, Staff Accountant
Maria joined The San Diego Foundation as staff accountant in 2008. In her role, she performs such functions as monitoring bank transactions, processing donations, reconciling accounts and grants, overseeing finance vendors and providing administrative support to the Chief Financial Officer. Prior to her tenure at The Foundation, she spent many years as a controller in retail and wholesale accounting. She is a graduate of the University of Colorado at Denver. 
Christina Navarro
Christina Navarro, Bookkeeper
In her role at The Foundation, Christina provides a number of functions, including processing cash, check and credit card donation, monthly reconciliations of the Charitable Real Estate Foundation financials, backup to Accounts Payable, and working with financial institutions to verify check clearance. She has spent her more than ten year career at The Foundation. Prior to joining staff, she interned at The Chicano Federation and Girl Scouts of America.
Melody Stuart
Nuria Shariffi, Receptionist
Nuria is the first person to encounter our donors and stakeholders as they contact or visit The San Diego Foundation. Her positive attitude and willingness to provide vast information is critical to The Foundation. In her role, she must possess a breadth of knowledge of all efforts and initiatives. Prior to joining The Foundation, she spent six years at The San Diego Union-Tribune as the human resources receptionist where her role expanded to include providing support to the security and telecommunications departments, as well as reception for the main entrance. Prior to that she spent six years at the Hotel del Coronado as a human resources assistant where she earned several awards for consistently providing outstanding customer service, and six years at the Chesapeake Fish Company as an administrative assistant and receptionist.
Melody Stuart
Melody Stuart, Accounts Payable Associate
Melody has filled a number of roles within The San Diego Foundation, and recently works as the accounts payable associate. In this role Melody is responsible for a variety of functions, including support of accounting, grant making, and human resources functions. Before coming on board at The Foundation, Melody worked as an executive secretary for Halal U.S.A. Clothing Company, and as a loan processor for ITT Financial Services.
Joshua Yu
Joshua R. Yu, Staff Accountant
Joshua is responsible for the fixed assets and the account reconciliation of The Foundation’s finances. He also maintains the finances for the Charitable Real Estate Foundation and San Diego Regional Disaster Fund, as well as, a variety of other accounting functions. He brings 10 years of experience to the organization, and holds a graduate degree in Financial Management.
 
 

Charitable Giving and Fund Services Department

The Charitable Giving and Donor Experience & Engagement Teams provide a range of services to potential and current donors, as well as professional advisors, to assist them in achieving their philanthropic goals. The team has a wide range and depth of knowledge in relation to charitable giving and the San Diego community. Together, these staff member serve as a comprehensive technical resource for specific giving strategies to reach their giving and community impact goals.
 
Adrienne Vargas
Adrienne Vargas, Vice President, Charitable Giving and Donor Experience & Engagement
Adrienne is responsible for the oversight and coordination of programs and services to support the growth of The Foundation’s asset base. She works closely with charitably-minded individuals and estate planning professionals to establish endowments, legacy funds and planned gifts at The Foundation. Since joining The Foundation in 1997, Adrienne has worked in a variety of capacities, including VP of Fund Services, as well as in the areas of board and volunteer relations, human resources, grant making and marketing & communications. Prior to joining The Foundation, Adrienne worked for six years as a development officer for Grossmont Hospital Foundation. She also served as a staff assistant for the Harvard College Fund and as an eighth grade teacher at a parochial school in the Bronx. Adrienne graduated from Fordham University in New York City with a Bachelor’s Degree in Political Science. 
Keely A. Bamberg
Keely A. Bamberg, Associate Vice President, Donor Experience & Engagement
As Associate Vice President, Keely plays a key role in ensuring donors and fund advisors have the support and resources they need to distribute grants that meet their goals and passions. Prior to joining The San Diego Foundation staff, Keely spent two years providing strategic planning services to nonprofit organizations in Phoenix. Before that, Keely spent seven years as a director for San Diego State University’s Entrepreneurial Management Center. She earned her Bachelor’s Degree in International Political Economy from the University of California, Berkeley, and her Master’s Degree, with an emphasis in Marketing, from San Diego State University.
Karen Begin, Development Director, Environment / Arts & Culture
Karen joined The San Diego Foundation as its Development Director in 2009.  In this role, Karen identifies strategies and garners support for The Foundation’s Environment and Arts & Culture endowments, with the goal of creating a well-rounded, creative and environmentally stable community. Prior to The Foundation, Karen spent five years as the Development Director for North Coast Repertory Theatre in Solana Beach. Before then she worked with Starwood Hotels & Resorts, primarily with W Hotels in Chicago and San Diego. Karen earned her Bachelor’s Degree in Fine Arts from Wright State University in Dayton, Ohio.
 
Wyn A. Furman
Wyn A. Furman, Manager, Community Research
Wyn conducts research on behalf of fund advisors to deepen their understanding of the regional nonprofit community, increase donor engagement, and inform charitable giving. She joined The Foundation in 2010 to oversee all administrative aspects for Our Greater San Diego Vision. Prior to her time at The Foundation, Wyn gained administrative experience by supporting executives, managers, and attorneys of fast-paced legal, non-profit, and consulting organizations. She received her Bachelor’s Degree in European History and French Studies from the University of Pennsylvania in Philadelphia.
Leslie Harrington
Leslie Harrington, Director, Donor Experience & Engagement
Leslie actively participates in the design and implementation of department strategies, tactics and plans to engage fund advisors in charitable giving. Her primary responsibility is to develop relationships and provide service to fund advisors. Leslie also interacts frequently with a wide range of nonprofit organizations to enable her deeper understanding of community needs. She joined the Foundation in 1998 as grants administrator. Prior to joining The Foundation, Leslie received her real estate license and worked in real estate sales. Leslie graduated from San Diego State University with a Bachelor’s Degree in Economics.
Vanessa Nieves
Vanessa Nieves, Grants Administrator, Donor Experience & Engagement
Vanessa works with donors, fund advisors and grant recipients to coordinate the grant making activities of The Foundation. She is responsible for reviewing grant recommendations and presenting them to The Foundation board of governors for weekly approval. Vanessa has been a full-time employee of The Foundation since 2006, most recently serving as Coordinator for the Donor Experience and Engagement department.
Charlene Pryor
Charlene Pryor, Senior Director, Charitable Giving and Donor Experience & Engagement
Charlene provides strategic leadership and support to the La Jolla Community Foundation in addition to cultivating relationships and growing philanthropy in La Jolla. For the past five years, Charlene worked as the Director of Gift Planning for the Zoological Society of San Diego where she created and implemented a comprehensive planned giving program. Prior to that, Charlene oversaw endowments and planned giving at The San Diego Foundation. She has served on and held the role of president at the Estate Planning Council Board and the La Jolla Estate, Trust and Probate Board. Charlene has also served on the board of the Planned Giving Roundtable and was a founding member of the San Diego Women’s Foundation. Her volunteerism includes Girl Scouts, Promises2Kids, Rotary and the Association of Fundraising Professionals - San Diego. She also chaired the 2011 National Philanthropy Day Celebration. Charlene earned a Bachelor of Science Degree in Business Administration with a concentration in Marketing and Sales at University of Wisconsin – Stout.
Robyn Sharp
Robyn Sharp, Director, Corporate Giving
Robyn is the primary relationship manager for The Foundation’s many corporate fund partners. In this role, she helps corporate clients develop and enact their charitable giving strategies and provides full spectrum grantmaking support including research, site visits and other customized services. Prior to this role, Robyn managed The Foundation’s response to the 2007 wildfires, steering the grantmaking strategy and allocation of $10 million to more than 50 nonprofit partners. From 2009 – 2011, she also managed The Foundation’s Health & Human Services program with a total portfolio topping $4 million. She has a Bachelor’s of Science in Psychology with a concentration in American Studies from the University of Maryland.
Simona Valanciute
Simona Valanciute, Associate Vice President, Charitable Giving
Simona has been part of The San Diego Foundation’s team for almost 12 years, filling a number of roles. Currently, as Associate Vice President of Charitable Giving, Simona is responsible for developing programs and services to support broad-based philanthropy in the San Diego region. She works closely with individuals and their professional advisors to establish corporate and family foundations, donor advised funds, endowments, legacy funds, and planned gifts. Simona’s educational background includes bachelor’s and master’s degrees in linguistics, literature and business management. Simona currently serves as President of the La Jolla Probate, Estate and Trust Section. Originally from Lithuania, Simona is the founder of the B. Brazdzionis Lithuanian Saturday School in San Diego. 
 
 

Operations and Community Partnerships Department

The Operations and Community Partnerships Department is responsible for administering the various grant making programs of The San Diego Foundation, as well as the community research and report projects supported by other national and regional foundations. This department coordinates The Foundation's six working groups in the areas of Science & Technology, Environment, Health & Human Services, Civil Society, Organizational Success, and Arts & Culture. It also coordinates the support and grant making needs of the San Diego Regional Disaster Fund, and The Foundation’s human resources.
 
Daniel D. Beintema

Daniel D. Beintema, Vice President, Operations & Community Partnerships
Dan brings diverse management experience and proven leadership to his role in coordinating the efforts of the Foundation’s largest department. Prior to joining the Foundation, Dan enjoyed 18 years in service to the City of Chula Vista, the last 10 as the executive director of the Chula Vista Nature Center. Other assignments in Chula Vista included the City Manager’s Office, the Mayor’s Office, Public Works Department, and the Fire Department. Prior to his time at Chula Vista, Dan was Director, Public Information/Resource Development at the American Red Cross, San Diego/Imperial Counties Chapter. A 1982 graduate of the University of Southern California, Dan was commissioned as an officer in the United States Navy.  Following his operational deployments, he served as Aide and Personal Advisor to three senior Admirals.

Lindsay Caddel
Lindsay Caddel, Manager, Philanthropy 101
Lindsay oversees Philanthropy 101, a youth leadership program that provides high school students the opportunity to explore issues in their community, deliberate possible solutions, and connect with nonprofit organizations. Previously, Lindsay spent nine years at Teach for America, working in recruitment and operations. Lindsay has volunteered for a crisis hotline at a women’s shelter, and provided breast cancer awareness women of low-income brackets. She earned a Bachelor of Arts Degree in Communication with a minor in Business from Tulane University in New Orleans.
 
Ruth Ambriz
Ruth Ambriz, Administrative Assistant, Community Partnerships
With over a decade of experience on staff at The Foundation, Ruth has served in a number of capacities, including support for the Finance and Scholarships departments. She currently assists the Community Partnerships department by providing administrative assistance to include research, data entry, mailing and electronic filing. She also coordinates the collection and dissemination of reports from the Community Partnership grantees. Prior to joining The Foundation, Ruth spent time working for retail companies.
Sheryl Costello
Sheryl Helvie Costello, Associate Manager, Community Scholarship & San Diego Teachers' Fund
In her role at The Foundation, Sheryl provides a wide range of assistance, coordination and management for the Community Scholarship and Teachers’ Fund Programs. Before joining The Foundation, Sheryl worked as an account representative for an ergonomic office products firm, assisting both inside/outside accounts and the vocational rehabilitation/medical markets. Prior to that, she served as the Administrative Assistant to the Vice President of Community Relations at The San Diego Convention & Visitors Bureau.
Kerri Favela
Kerri Favela, Community Grants Administrator
Kerri is a long-time Foundation employee. She is currently responsible for administering The Foundation’s discretionary grant making programs and providing grant support to the affiliate foundations and supporting organizations. Additionally, Kerri provides assistance to the Vice President, Operations and Community Partnerships and the Science & Technology program. Before joining The Foundation, Kerri spent several years as an Office Manager at a manufacturing machine shop in San Diego.
Sarah Heaton
Sarah Heaton, Administrative Coordinator, Community Scholarship & San Diego Teachers' Fund
Sarah Heaton joined The Foundation to provide administrative support to both the Community Scholarship and the Teachers’ Fund programs. Prior to her time at The Foundation, Sarah most recently worked as a Member Service Representative at AltaOne Federal Credit Union in Kernville, California. Before that, Sarah spent two years as Assistant to the Editor at Craftmaster Enterprises in Downey, California. Sarah graduated from California Lutheran University in Thousand Oaks with a Bachelor’s Degree in Liberal Studies. She also obtained her Multiple Subject Teaching Credential and served as a student teacher for third and fifth graders for a year.
Nicola Hedge
Nicola Hedge, MPIA, Manager, Climate Initiative
Nicola leads implementation of The San Diego Foundation’s Climate Initiative, working with donors, nonprofits, and business and government partners to help spur action to reduce regional greenhouse gas emissions and deepen community awareness about the local impacts of climate change. Before joining The Foundation, Nicola was a field office manager with a multi-year World Bank research project in rural Malawi, exploring connections between education, income, and health outcomes. She has also worked with the production team of a public affairs show of Southern California Public Radio, and with the Governor of Hawaii’s policy analysis office. Nicola earned her Master’s Degree from UC San Diego’s School of International Relations and Pacific Studies, and her Bachelor’s Degree in International Business from Hawaii Pacific University.
Anne Kilpatrick
Anne Kilpatrick, SPHR-CA – Director, Human Resources
Anne brings twenty years of nonprofit management experience to The Foundation providing guidance on recruitment, employee engagement and relations, performance management, best practice and policy development, and support to the Compensation and Benefits Committee. Previously, she worked at nonprofit organizations in Minneapolis and St. Paul, Minnesota with missions that included health care policy advocacy and ombudsman services to vulnerable adults, and development of affordable housing with services throughout the Midwest. Anne received a Bachelor’s Degree in Journalism/Public Relations from the University of St. Thomas; completed a mini-MBA for nonprofit organizations and a human resources certificate program; and earned the Senior Professional in Human Resources (SPHR) and the California-specific (SPHR-CA) certifications. She is a member of the Society of Human Resource Management and the San Diego chapter, and the San Diego Human Resources Roundtable.
Arzo Mansury
Arzo Nasiri, Director, Scholarships & San Diego Teachers’ Fund
Arzo oversees both the Community Scholarships Program and the San Diego Teachers’ Fund. Prior to joining The San Diego Foundation, Arzo was based in Washington, D.C., where she served as the Director of Programs for the International Women’s Forum. Her career in Washington began at the Embassy of Afghanistan, where she served as the Press Secretary and Women’s Affairs Attaché. Arzo earned a double Bachelor’s Degree from the University of California San Diego in Ethnic Studies and Political Science, with an emphasis on International Relations. She has also earned executive education certificates from the Harvard Business School and the University of Cambridge in England.
Marisa Quiroz
Marisa Quiroz, MA, Manager, Environment Program
Marisa blends social justice and passion for the environment with her expertise in nonprofit program and resource development, strategic planning, and cross-cultural relations in her work at The San Diego Foundation (TSDF). As Manager of the TSDF’s Environment Program, Marisa works with Foundation leadership and community volunteers to actively engage with organizations committed to conservation, equity, and climate action as well as to determine the environment program’s direction and grantmaking priorities. Her work involves advocating for the equal participation of local communities in the environmental decisions that affect them. Marisa has a Bachelor’s Degree in Anthropology and Sociology from Mills College and a Master’s in Nonprofit Leadership and Management from the University of San Diego.

 

Felicia Shaw
Felicia Shaw, Director, Arts & Culture Analysis & Strategy
As Director of Arts and Culture at the Foundation, Felicia utilizes her expertise and knowledge of San Diego’s arts and culture community to ensure that the region has the necessary resources to become a nationally competitive arts and culture center. Prior to joining the Foundation, Felicia served as Program Manager of the City of San Diego Commission for Arts and Culture for 17 years, overseeing the City’s multi-million dollar arts funding program. She is a frequent panelist and juror for arts agencies such as the National Endowment for the Arts and the California Arts Council. A graduate of Northwestern University with a degree in Communications, Felicia also completed post-graduate studies at UCSD in Art History, Theory and Criticism.
 
Blanca Soto
Blanca Soto, Coordinator, Human Resources
Blanca provides a wide variety of support in the fields of human resources, payroll and accounting, ensuring accuracy and customer service in every function she provides. Before joining The Foundation’s team, Blanca provided administrative and/or payroll support for a number of companies, including the Coronado Historical Association, Armando Martinez & Co., Cleanline Concrete and Carlos T. DeCarvalho, MD. She has a degree in Secretarial Administrative Procedures.
Danielle_Valenciano Danielle Valenciano, Director, Nonprofit Partnerships
Danielle utilizes her nonprofit experience to partner with other nonprofit organizations in the goal of providing thriving and sustainable community services. She offers capacity-building support for nonprofit organizations through leadership trainings, a resource library and the management of BetterGiving, an online resource to inform, empower and enrich charitable giving in the region. Prior to joining the foundation, she worked at the Muscular Dystrophy Association (MDA), where she managed a health care services program for more than 1,000 patient families. Previous experience includes mobilizing key community partners to act as advocates and spokespersons for alcohol, tobacco and other drug (ATOD) public health policy changes. As well, she was an ESL teacher at International Rescue Committee. Danielle earned her master's of Arts in cultural anthropology from UCSD.
 
Emily Young
Emily Young, Ph.D, Senior Director, Environment Analysis & Strategy
Emily works with community volunteers, donors and other foundations to direct charitable giving to the region’s critical environmental needs. Her work at
The Foundation is focused in three areas: conservation of globally significant, biodiversity hotspots in Southern California, community-based efforts to eliminate toxic substances which revitalize green spaces, and regional efforts to address climate change through mitigation and adaptation. Before she joined The Foundation, Dr. Young was an assistant professor at the University of Arizona, where she taught courses on environment and society, geography, and Latin America. She also lived and worked in Baja California, Mexico, where she conducted field research on wildlife protection, community-based conservation, and sustainable development in coastal areas of Baja California. Along with professional work, Emily has volunteered and served on boards for a variety of environmental organizations and advisory committees. Dr. Young was recently awarded the 2011 Nicholas P. Bollman Award, which recognizes Smart Growth Leaders Who Inspire through Values and Actions.
 
 
 

Our Greater San Diego Vision

Lori Holt Pfeiler

Lori Holt Pfeiler, Vice President, Our Greater San Diego Vision
Lori leads the overall strategy and execution of Our Greater San Diego Vision. She most recently served as the Mayor of the City of Escondido from 1998-2010. During her three consecutive terms, Lori was able to bring people together to collaborate on issues to advance the City of Escondido and the region. Lori has also served as the chair of SANDAG, the regional planning agency, where, during her tenure, she chaired the Regional Comprehensive Plan. As a Councilmember, Lori served as Chair of the North County Transit District. During that time she was part of the Coaster train implementation, and planning for the Sprinter Rail Project. Currently, Lori serves as a board member of Equinox Center. Lori earned her MBA from California State University, San Marcos, and a Bachelor’s Degree in Accounting from National University.  

 

Marketing & Communications Department

The Marketing & Communications Department develops strategies to increase the awareness and visibility of The San Diego Foundation. The department utilizes television, radio, print media, the press, and the internet to inform the community of The Foundation's activities and wide range of philanthropic services.
 
Anna-Marie Rooney
Anna-Marie Rooney, Vice President, Marketing and External Affairs
Anna-Marie is responsible for the strategic vision and implementation of the marketing, advertising, public relations and communication needs for The Foundation, as well as the eight regional charitable foundations. Prior to the Foundation, Anna-Marie spent seven years as National Director of Marketing for KB Home in Los Angeles, and three years as the Public Relations Manager for the worldwide headquarters for GUESS Jeans, Inc. Her career in marketing began in Denver, Colorado as Director of Marketing for HealthSouth Rehabilitation Center and as Chapter Development Director for the Crohn’s and Colitis Foundation. Anna-Marie received her Bachelor’s Degree in Mass Communications and in Speech Communications with an emphasis in Marketing and Public Speaking from the University of Denver. Anna-Marie is a member of Athena San Diego, San Diego Grantmakers’ Marketing and Communications Steering Committee, UCSD’s Marketing Certificate Advisory Board, and a board member of the San Diego Film Commission.
 
Heather Back
Heather Back, Associate Vice President, Marketing & Annual Giving
Heather joined The Foundation to support the marketing efforts as well as to oversee the annual giving programs -- Friends of the Foundation and the Civic Leadership Fund. Heather brings 16 years of experience in building brands and driving advertising, marketing and public relations. She has a strong foundation in media relations through her work at KFMB, the San Diego Daily Transcript and San Diego Magazine. Heather leverages these existing relationships in her work to create broad awareness for
The Foundation and its community affiliates. She holds a Bachelor's Degree in Journalism from E.W. Scripps at Ohio Univeristy and an MBA in Integrated Marketing Communications from San Diego State University.
Nikki Kolupailo
Nikki Kolupailo, Marketing Specialist
Nikki oversees production management of all integrated marketing for The Foundation. Additionally, she will continue to enhance digital and new media strategies to increase awareness of The Foundation, all affiliates, initiatives and programs. Previously, Nikki interned within the department in the fall of 2010. She worked at MEA Digital as an Assistant Media Strategist developing online media strategies and media buying for clients such as Oakley, Cars.com, The Body Shop, and USAOpoly. She held previous internships with the San Diego Film Festival and the Kabara Institute for Entrepreneurial Studies at St. Mary’s University. Since 2009, Nikki has volunteered with the Chotomow Children’s Fundraiser to assist orphaned children in Poland. She earned her bachelor’s degree in Marketing from Saint Mary’s University of Minnesota.
Jacqueline Lackenbacher
Jacqueline Lackenbacher, Senior Graphic & Web Designer
Jackie creates graphic and web design to communicate The Foundation’s messages to key stakeholders and target markets. She develops internal and external publications and collateral from initial conception and design to production and final distribution. She serves as a key link to all departments on production management and branding. Prior to joining The Foundation, Jackie worked in a number of diverse environments, from advertising agencies, in-house design studios, publishing houses, newsrooms, education and Hispanic marketing. She received her Bachelor’s Degree in Graphic Design at the State University of Arts “Bellas Artes” in Cali, Colombia, and achieved the Specialist in New Media from Vancouver Film School (VFS).
 

Regional Outreach Department

The San Diego Foundation is committed to building philanthropy and enhancing the quality of life in all of San Diego county. The Regional Outreach team coordinates the work of The Foundation’s community affiliates to ensure the volunteer boards and committees in each area have the strategic ad administrative support necessary to achieve success throughout the county.
 
Trudy Armstrong
Trudy Armstrong, Associate Vice President, Regional Outreach
Trudy joined The San Diego Foundation in 2008 and built the Escondido, Rancho Bernardo, 4S Ranch/Del Sur, Ramona, and La Jolla affiliates. Through her dedication and leadership, Trudy was named Associate Vice President of Regional Outreach in 2011. Currently, she oversees the department including the opening of additional affiliates throughout the region, while still retaining the La Jolla and Escondido foundations, and shares oversight of the Rancho Bernardo and 4S-Ranch/Del Sur foundations with other Regional Outreach staff. With the help of the Matt McLaughlin legacy gift and matching program, Trudy will help facilitate grant focus areas for the affiliates, creating a synergistic and immediate impact on the North County region. Having lived and worked for years in the communities of Rancho Bernardo, Poway and Escondido, Trudy is extremely knowledgeable of the Inland North County area. Prior to joining The Foundation, Trudy spent a number of years in the newspaper industry, most recently as the Director of Sales and Marketing of the Pomerado Newspaper Group. She also served as the General Manager of the Bernardo News. Trudy is a graduate of Ohio University.
 
Sadie_Brinton Sadie Brinton, Regional Outreach Coordinator
Sadie plays a vital role in supporting the Regional Outreach team and its affiliate foundations to increase philanthropy throughout the region. Prior to joining The Foundation, Sadie was an intern at the White House in the Office of Public Engagement and at Marie Claire in New York. She also volunteered as a legal assistant at CASA de Maryland. Sadie graduated from Duke University with a Bachelor of Arts Degree in Spanish & Latin American Studies, with a minor in Art History and a minor in History.
John Duca
John Jacinto Duca, Director, North County Coastal
John joined The San Diego Foundation in 2006 to provide critical strategic and administrative support to the community affiliates in Oceanside, Carlsbad, and Chula Vista. Working alongside community leaders, John engaged members of each of these communities to increase membership and philanthropy, leading to the ongoing funding of outstanding nonprofits in these areas. In 2011, John became Director of North County Regional Outreach and is completely dedicated to growing philanthropy in North County. With the help of the Matt McLaughlin legacy gift and matching program, John will help facilitate membership retention and growth, endowment building, and grantmaking for the affiliates, creating a synergistic and immediate impact on the North County region. Previous to his time at The Foundation, John focused his efforts on national and international community development. He received his Bachelor of Arts in Political Science from the University of California Los Angeles, and his Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University.
Zaneta Salde Encarnacion Zaneta Salde Encarnacion, Manager, Regional Outreach
Zaneta is responsible for developing, fostering and maintaining meaningful relationships in the South Bay region, as well as establishing and growing local community foundations in the South Bay. Prior to joining The Foundation, Zaneta worked for the San Diego County Child Care and Development Planning Council. Additionally, she was the constituent services manager to former Chula Vista Mayor Stephen C. Padilla and held various positions at the University of California, San Diego. Zaneta received a Bachelor of Science Degree in Human Services from the University of Phoenix and a Master’s Degree in Public Administration from National University.
 

San Diego Women’s Foundation

The San Diego Women’s Foundation is a supporting organization of The San Diego Foundation. Its mission is to educate and inspire women to engage in significant and sustainable philanthropy to strengthen the San Diego region.
 
Tracy Johnson
Tracy Johnson, Director, San Diego Women’s Foundation
As the San Diego Women’s Foundation’s Director, Tracy oversees all operational aspects of the organization, including the driving of membership, engaging with the board of directors and facilitating grant approvals. Previously, Tracy was the Director of Sexual Assault Services at the Center for Community Solutions' Rape Crisis Center. She has also served as chair of the San Diego County Sexual Assault Response Team and as a core member of the San Diego Sex Offender Management Council. Before moving to San Diego in 2000, she was a licensed, practicing clinician in a Massachusetts outpatient mental health clinic. She holds a Master’s Degree from the University of Maine and is a graduate of the Fieldstone Emerging Leaders Program.
 
Bridget_Murphy Bridget Murphy, Program Associate, San Diego Women’s Foundation
Bridget handles day-to-day operations, the grants process, and committee relations for the San Diego Women’s Foundation. She brings more than nine years of fundraising and marketing experience within various nonprofits where she has managed the annual donor and membership campaigns, conducted group sales and honed skills in both web and graphic design. She also has experience managing fundraising events, grant writing, working with boards and cultivating donors. Bridget earned a bachelor's of Arts degree from the University of California, San Diego.