 September 6, 2007 – The San Diego Foundation announced today that Anna-Marie Rooney has joined The Foundation in the newly created position of Director of Marketing and Communications.
Rooney’s position is a reflection of the growth of The Foundation, with her main focus being the implementation of strategic marketing and communication plans to ensure the continued success of the Endow San Diego program as it enters its third year. Endow San Diego was formed in 2005 with the purpose of creating a regional multi-year initiative to inform and inspire organizations and individuals about the lasting benefits of endowments as an option for charitable giving. Over 228 new endow partnerships have been formed since the inception of the program.
“With her 15 years of marketing and public relations experience within both the for-profit and non-profit sectors, we believe that Anna-Marie will not only strengthen our marketing efforts for Endow San Diego, but for The San Diego Foundation as well. Her experience and efforts will help elevate The Foundation’s vision while bringing a new level of awareness and understanding of what we do throughout the San Diego region,” states Sara Wilensky, Sr. Vice President of Marketing and Communications for The San Diego Foundation.
Additionally, Rooney will oversee the Foundation’s marketing collateral, including the Annual Report and the Foundation Focus quarterly newsletter, as well as the website content and design for Endow San Diego and The Foundation.
Prior to The Foundation, Rooney spent seven years as Director of Marketing for KB Home in Los Angeles, overseeing successful cross-promotions with such brands as ABC’s “Live with Regis and Kelly”, Scholastic’s “Clifford the Big Red Dog”, the “got milk?” campaign, and the successful “The Simpson’s” home give-a-way promotion with FOX. Prior to KB Home, she was the Public Relations Manager for the Exports Department for GUESS?, Inc., and began her career in marketing in Denver, Colorado as Director of Marketing for HealthSouth Rehabilitation Center and as Chapter Development Director for the Crohn’s and Colitis Foundation.
Rooney received her BA in Mass Communications, a BA in Speech Communications and a marketing minor with emphasis in advertising and public speaking from the University of Denver.
About Endow San Diego
Endow San Diego is a regional, multi-year initiative designed to build permanent endowments for citizens and organizations committed to improving the quality of life in San Diego’s communities. This initiative unites organizations and individuals with the common goal to increase endowment in the San Diego region. An endowment is a tool that builds long-term stability for organizations, reducing dependence on the success of annual fundraising to support programs and operations. An endowment fund preserves a charitable donation permanently. The money is invested, and the earnings provide continual support for a cause or organization. To learn more about endowments and the Endow San Diego initiative, visit www.endowsandiego.org.
About The San Diego Foundation
Founded in 1975, The San Diego Foundation is a broad-purpose community foundation helping individuals, families and organizations carry out their charitable plans, with the common goals of improving the quality of life in the greater San Diego region, now and for generations to come.
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